Case study · Land Run Dumpsters
Live in three days.
Then, every Monday, the numbers.
A booking-integrated website for a Central Oklahoma dumpster rental company, designed and live in three days. And a weekly report that tells the owner which ads, posts and searches actually made someone check a price or tap the phone number.
Visit landrundumpsters.com →Role
Design + build + weekly reporting
Timeline
Kickoff to live: 3 days
Stack
Next.js · iCANS booking · GA4 + Google Ads
Status
Live · Jul 13, 2026
The brief
Flat-rate dumpsters. A phone that gets answered.
Land Run Site Services rents roll-off dumpsters around Meeker, Shawnee, Chandler and Prague, Oklahoma. Their pitch is simple: flat-rate pricing, fast delivery, and a crew that actually picks up the phone. They already had an online booking system, iCANS, that quotes a price and takes the order. What they didn't have was a website that sent people to it.
The customer is on a phone, mid-cleanout or mid-remodel, and wants two things: a price and a delivery date. Everything on the site had to get them there in one tap.
The build
Three days, one job: get them to the price.
Designed and built from a blank page. The brand is bold, navy and orange, and the site leans into it: one headline, the four towns, and two buttons. Check availability and pricing, or call. The booking button goes straight into Land Run's iCANS portal, so a visitor gets a real price from the real system without a form or a call-back.
Kickoff was a conversation. A working version was up the next day at a private link; Steve clicked around and sent changes; it went live on the third day, on their own domain.
Mobile first
Most visitors arrive from a Facebook post or an ad on their phone. The whole page is built around a thumb: big buttons, sizes and pricing above the fold.
Booking wired in
Every Check Availability button opens Land Run's iCANS booking portal. Quote, dates and order happen in the system they already run.
Tap to call
The phone number is a button on every screen. Taps are counted, so a call from the site shows up in the report like a booking does.
Measured from day one
Price checks and phone taps are tracked as the two things that matter. Google Ads and Analytics are linked, so ad spend and results sit on the same page.
The report
Every Monday: where the leads came from.
Steve runs Facebook ads, Google ads, posts in local groups, and has the logo on the truck. Like most owners, he had no way to tell which of those made the phone ring. So the site now comes with a Monday email: visitors, price checks, phone taps and ad spend for the week, by source, in plain language.
This is one real week in September. Two things stood out. Google search ads brought only 22 visits but 17 of them checked a price, the best rate on the page. And almost as many people typed the address in as clicked a Facebook ad: the truck and the sign are doing real work.
Sep 14–20, 2026. 193 visitors, 74 leads (73 price checks, 1 call). Ad spend $247.28 for 30 leads from ads, $8.24 each. A lead is anyone who checked pricing or tapped the phone number.
Since launch
Ten weeks in.
About 1,250 people have visited the site since it went live on July 13, almost all of them from the towns Land Run serves. The report started in September as a $20 a month add-on to the care plan; it's the first thing Steve reads on Monday.
“Prosper Donkey is great to work with and can help your business grow. Great service and follow up.”
Websites for local businesses
Same build, same report, for your business.
From $1,000, live in about a week, with a Monday report that shows what's working.